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Organic SEO Vs Search Engine Marketing

An Organic Search is a method by which World Wide Web users find web sites having unpaid search engines listings, as opposed to using the pay per click advertisement listings showed among the search results. Search Engine Optimization (SEO) goal is to increase your web site’s traffic by obtaining higher rankings in search engines for keyword searchs related to your web site. Several websites owner base their SEO strategies on the successful insertion of their web site listings into organic search results for various keywords.

Organic Search Engine Optimization refers to fine tuning your web site, optimizing keyword saturation so that the major search engine spiders will be able to easily spider and index your site in the natural or organic search results. Organic listings prevent click fraud losses and deliver the best number of quality visitors from search engines to your web site. Organic Search engine optimization makes your web site more search engine spider friendly. Organic SEO works differently; the best reason for using organic SEO is that it is a low-cost method that promotes your website.

On the other hand, Search Engine Marketing (SEM) is the function of locating, researching, submitting and positioning a web site within the proper search engines for maximum exposure and effectiveness. SEM may also include the function of selecting the target keywords and keyword phrases for the web site’s Meta tags.

Search engine marketing (SEM) is the most powerful online customer acquisition strategy available to markets today. It refers to the strategies that are used to market a product or services online and marketing strategies that include search engine optimization, copy writing and encourages site visitors to take action, web site design strategies, online promotions, reciprocal linking and email marketing.

Thus, organic search is centered on both the spider and the visitor simultaneously, with a preference given to the spider. Whereas paid search is all about maximizing efficiency by applying direct marketing principles. Organic search engine optimization is a component of search engine marketing, a function of the SEM process. SEM markets a website via internet search engines, whether by improving rank in organic listings, paid or sponsored listings or a combination thereof. Search engine marketing includes some of the functions such as; Search engine optimization, pay per click, Return on Investment (ROI) and performance monitoring, paid inclusion and trusted feed programs, to name a few. Search Engine Optimization is simply a component of Search Engine Marketing.

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