Measurement, Reporting & Governance in SEO
No client work. No vendor matching. No referrals.
Decision Rights
Define who owns prioritization, deployments, risk acceptance, and measurement definitions. Document RACI for cross-functional initiatives.
Measurement Inventory
Maintain a registry of data sources, field definitions, refresh cadence, and quality checks. Note known limitations and gaps.
Reporting Cadence
Purpose-built dashboards for operational health vs. strategic outcomes. Establish escalation paths for anomalies and regressions.
Control Checks
- Change control and rollback procedures.
- Observability and alerting for critical KPIs.
- Quarterly review of risk register and assumptions.
Common Failure Modes
Unclear ownership, unverifiable claims, and measurement drift. Counter by explicit roles, method notes, and cross-checks.
Method Notes & Sources
This article synthesizes public documentation from major search engines and common governance frameworks. Selected references include (non-exhaustive):
- Public documentation on search engine guidelines and crawling/indexing fundamentals.
- U.S. transparency and disclosure guidance for online content and advertising.
- Industry discussions on measurement inventories, reporting cadence, and change control.
All content is educational and descriptive; it is not professional advice.